The recent past has been dominated by more defensive topics such as risk management and new solvency regimes. Partially and sometimes the core service of an insurance company, the product, was not in the focus of the discussions as it could have been. Actually, it is the product and all its related features and processes that bears and generates the risks and in the end it is the product that generates new business and profits. Knowledge on products and their impact on different levels and dimensions is essential!
